Black-owned · Made in the USA

AboutSugardoh

I believe hair removal is a choice, not an expectation.

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Aliyah Marandiz, founder of Sugardoh, smiling with a jar of sugar paste held to her cheek
Shark TankSeason 16, Episode 3
30 Under 30Forbes 2024
Play video: a note from Aliyah (opens YouTube in a new tab)

Hi, I'm Aliyah Marandiz, founder of Sugardoh. I believe hair removal is a choice, not an expectation.

If you choose it, you deserve something gentle, simple and honest. That's why we make the doh.

Aliyah Marandiz

Founder & CEO

Our story

I grew up in Zimbabwe, a hairy brown girl with very sensitive skin. Waxing, creams and razors left me red and irritated. In 2016 I started cooking sugar paste in my college dorm room: late nights, sticky counters, no business plan. Sugaring, a method that goes back to ancient Egypt, was the first thing that left my skin soft instead of raw.

Smiling team member giving two thumbs up beside stacked shipping boxes

2020: from 5 orders to 500

In 2020 I launched Sugardoh in Austin, Texas and posted a simple how-to on TikTok. We went from 5 orders to 500 orders overnight, and friends and family helped pack every box. We grew by teaching, not selling, and we still do.

How the doh is made

Natural sugar, organic citric acid and purified water, cooked in small batches. That's it.

  • Natural sugar

  • Organic citric acid

  • Purified water

Model holding a tub of Sugardoh sugar paste up to her eye

Forbes 30 Under 30 2024, Retail & Ecommerce

As seen on ABC's Shark Tank (Season 16, Episode 3)

Nationwide in 1,300+ Ulta Beauty stores

  • Black-owned
  • 3 ingredients
  • Compostable
  • Vegan
  • Cruelty-free
  • Made in the USA

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FAQ

Aliyah Marandiz, our founder and CEO. She started making sugar paste in her dorm room in 2016 and launched Sugardoh in 2020. Sugardoh is Black-owned.